Title: Adoption of Environmental Technologies in the Hotel Industry: Development of Sustainable Intelligence and Pro-Environmental Behavior
Principal Investigator(s): View help for Principal Investigator(s) Huma Adeel, University of Central Punjab Lahore, Pakistan
Version: View help for Version V1
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Project Citation:
Adeel, Huma. Title: Adoption of Environmental Technologies in the Hotel Industry: Development of Sustainable Intelligence and Pro-Environmental Behavior. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2024-03-25. https://doi.org/10.3886/E199249V1
Project Description
Summary:
View help for Summary
Innovative environmental technologies such as solar
energy, hydroelectricity, waste-to-energy, and rainwater reuse sources have the
potential to completely transform the modern world to reduce climate change and
dependency on fossil fuels. This study aims
to investigate the role of environmental innovative technologies on customers'
experiences of hotels with a mediating role of sustainable intelligence. The
study theorizes that environmental innovative technologies enhance customers
‘experience and attitude towards hotels. The innovation
diffusion theory
is utilized as a main theoretical framework to address the research problem. The
data was collected from tourists/visitors at top hotels with a usable sample
size of 222 respondents. Survey results reveal that innovative technologies in
the context of Environmental
Responsibility and Economic
Responsibility have a significant influence on Pro-Environmental
Behaviour with the full mediating role of Sustainable Intelligence.
These findings have important implications when implementing innovative technologies
in the tourism industry to 1) improve customer satisfaction, experience, and
attitude towards the hotels and destinations; 2) provide guidelines in tourism
development policy and marketing; 3) help government agencies to effectively
use pro-environmental technologies to change consumer attitude. After the investigation, some intriguing theoretical
and practical conclusions have been made.
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