Data and Code for: Influence Motives in Social Signaling: Evidence from COVID-19 Vaccinations in Germany

Principal Investigator(s):  View help for Principal Investigator(s) Emilio Esguerra, Ludwig-Maximilians-Universität München; Leonhard Vollmer, Ludwig-Maximilians-Universität München; Johannes Wimmer, Ludwig-Maximilians-Universität München

Version:  View help for Version V1

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Project Citation: 

Esguerra, Emilio, Vollmer, Leonhard, and Wimmer, Johannes. Data and Code for: Influence Motives in Social Signaling: Evidence from COVID-19 Vaccinations in Germany. Nashville, TN: American Economic Association [publisher], 2023. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2023-05-19. https://doi.org/10.3886/E177962V1

Project Description

Summary:  View help for Summary Data and Code for: Influence Motives in Social Signaling: Evidence from COVID-19 Vaccinations in Germany

Abstract: We investigate whether a desire to influence others’ choices affects our own behavior. To separate such influence motives from social pressure, we study participants’ willingness to register for a COVID-19 vaccination in a field experiment in Germany. We vary whether participants’ registration decisions are shared with a peer, to activate social pressure, and whether peers are informed before their own decision, to isolate influence motives. We find that influence motives double participants‘ registration likelihood, an effect driven by individuals with ex-ante trust in the vaccine. Despite anticipating to influence their peers, participants cannot alter peer behavior in the experiment.
Funding Sources:  View help for Funding Sources German Research Foundation (DFG) through GRK 1928 and CRC-TRR 19 (226527460, 280092119); International Doctoral Program ‘Evidence-Based Economics’ of the Elite Network of Bavaria; Joachim Herz Foundation

Scope of Project

Subject Terms:  View help for Subject Terms Influence Motives; Social Pressure; Social Signaling; COVID-19; Vaccination
JEL Classification:  View help for JEL Classification
      C93 Field Experiments
      D91 Micro-Based Behavioral Economics: Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
      H40 Publicly Provided Goods: General
      I12 Health Behavior
      I18 Health: Government Policy; Regulation; Public Health
Geographic Coverage:  View help for Geographic Coverage Germany, Bavaria
Collection Date(s):  View help for Collection Date(s) 4/2021 – 4/2021
Universe:  View help for Universe Adult residents of the German state of Bavaria
Data Type(s):  View help for Data Type(s) aggregate data; experimental data; survey data

Methodology

Collection Mode(s):  View help for Collection Mode(s) web-based survey
Weights:  View help for Weights None
Unit(s) of Observation:  View help for Unit(s) of Observation Individuals
Geographic Unit:  View help for Geographic Unit Zip code (Postleitzahl)

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Published Versions

V1 [2023-05-19]

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