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Messaging to boost COVID-19 vaccinations: emphasize personal health benefits
Principal Investigator(s): View help for Principal Investigator(s) Madison Ashworth, University of Wyoming
Version: View help for Version V1
| Name | File Type | Size | Last Modified |
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| Data-and-Code | 05/30/2021 11:43:AM | ||
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application/vnd.openxmlformats-officedocument.wordprocessingml.document | 347 KB | 05/28/2021 06:22:AM |
Project Citation:
Ashworth, Madison. Messaging to boost COVID-19 vaccinations: emphasize personal health benefits. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2021-05-30. https://doi.org/10.3886/E139461V1
Project Description
Summary:
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The rapid
development of COVID-19 vaccines is a tremendous scientific response to the
current global pandemic. However, vaccines per se do not save lives and restart
economies. The success of the vaccines depends on the number of people getting
vaccinated. We use a survey experiment to examine the impact on vaccine
intentions of a variety of public health messages identified as particularly
promising: three messages that emphasize different benefits from the vaccines
(personal health, the health of others, and the recovery of local and national
economies), and one message that emphasizes vaccine safety. Because people will
likely be exposed to multiple messages in the real world, we also examine the
effect of these messages in combinations.
Based on a nationally quota representative sample of 3,048 adults in the
United States, our findings suggest that several forms of public messages can
increase vaccine intentions, but messaging that emphasizes personal health
benefits had the largest impact.
Scope of Project
Subject Terms:
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COVID-19 vaccine hesitancy;
information messages
Geographic Coverage:
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United States
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