Replication data for: Newspapers in Times of Low Advertising Revenues

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Project Citation:

Angelucci, Charles, and Cagé, Julia. Replication data for: Newspapers in Times of Low Advertising Revenues. Nashville, TN: American Economic Association [publisher], 2019. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-12-07. https://doi.org/10.3886/E116438V1

Project Description

Summary: We model the consequences on newspapers' content and prices of a reduction in advertising revenues. Newspapers choose the size of their newsroom, and readers are heterogeneous in their ideal amount of journalistic-intensive content. We show that a reduction in advertising revenues lowers newspapers' incentives to produce journalistic-intensive content. We also build a unique dataset on French newspapers between 1960 and 1974 and perform a difference-in-differences analysis exploiting the introduction of advertising on television, which affected national newspapers more severely than local ones. We find robust evidence of a decrease in the amount of journalistic-intensive content produced and the subscription price.

Scope of Project

JEL Classification:
      L11 Production, Pricing, and Market Structure; Size Distribution of Firms
      L82 Entertainment; Media
      M37 Advertising

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Published Versions

V1 [2019-12-07]

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