Replication data for: Calorie Posting in Chain Restaurants
Principal Investigator(s): View help for Principal Investigator(s) Bryan Bollinger; Phillip Leslie; Alan Sorensen
Version: View help for Version V1
| Name | File Type | Size | Last Modified |
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| calories_documentation_0 | 10/13/2019 06:42:AM | ||
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text/plain | 14.6 KB | 10/13/2019 02:42:AM |
Project Citation:
Bollinger, Bryan, Leslie, Phillip, and Sorensen, Alan. Replication data for: Calorie Posting in Chain Restaurants. Nashville, TN: American Economic Association [publisher], 2011. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-13. https://doi.org/10.3886/E114755V1
Project Description
Summary:
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We study the impact of mandatory calorie posting on consumers' purchase decisions using detailed data from Starbucks. We find that average calories per transaction fall by 6 percent. The effect is almost entirely related to changes in consumers' food choices—there is almost no change in purchases of beverage calories. There is no impact on Starbucks profit on average, and for the subset of stores
located close to their competitor Dunkin Donuts, the effect of calorie
posting is actually to increase Starbucks revenue. Survey evidence
and analysis of commuters suggests the mechanism for the effect is a combination of learning and salience. (JEL D12, D18, D83, L83)
Scope of Project
JEL Classification:
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D12 Consumer Economics: Empirical Analysis
D18 Consumer Protection
D83 Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
L83 Sports; Gambling; Restaurants; Recreation; Tourism
D12 Consumer Economics: Empirical Analysis
D18 Consumer Protection
D83 Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
L83 Sports; Gambling; Restaurants; Recreation; Tourism
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