Replication data for: Calorie Posting in Chain Restaurants

Principal Investigator(s):  View help for Principal Investigator(s) Bryan Bollinger; Phillip Leslie; Alan Sorensen

Version:  View help for Version V1

Name File Type Size Last Modified
  calories_documentation_0 10/13/2019 06:42:AM
LICENSE.txt text/plain 14.6 KB 10/13/2019 02:42:AM

Project Citation: 

Bollinger, Bryan, Leslie, Phillip, and Sorensen, Alan. Replication data for: Calorie Posting in Chain Restaurants. Nashville, TN: American Economic Association [publisher], 2011. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-13. https://doi.org/10.3886/E114755V1

Project Description

Summary:  View help for Summary We study the impact of mandatory calorie posting on consumers' purchase decisions using detailed data from Starbucks. We find that average calories per transaction fall by 6 percent. The effect is almost entirely related to changes in consumers' food choices—there is almost no change in purchases of beverage calories. There is no impact on Starbucks profit on average, and for the subset of stores located close to their competitor Dunkin Donuts, the effect of calorie posting is actually to increase Starbucks revenue. Survey evidence and analysis of commuters suggests the mechanism for the effect is a combination of learning and salience. (JEL D12, D18, D83, L83)

Scope of Project

JEL Classification:  View help for JEL Classification
      D12 Consumer Economics: Empirical Analysis
      D18 Consumer Protection
      D83 Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
      L83 Sports; Gambling; Restaurants; Recreation; Tourism


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V1 [2019-10-13]

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