Replication data for: Effects of Mergers in Two-Sided Markets: The US Radio Industry

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radio_2sided_code			10/12/2019 11:50:PM
LICENSE.txt	text/plain	14.6 KB	10/12/2019 07:50:PM

Project Citation:

Jeziorski, PrzemysLaw. Replication data for: Effects of Mergers in Two-Sided Markets: The US Radio Industry. Nashville, TN: American Economic Association [publisher], 2014. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-12. https://doi.org/10.3886/E114425V1

Project Description

Summary: This study examines mergers in two-sided markets using a structural supply-and-demand model that employs data from the 1996-2006 merger wave in the U.S. radio industry. In particular, it identities the conflicting incentives for merged firms to exercise market power on both listener and advertiser sides of the market, and disaggregates the effects of mergers into changes in product variety and advertising quantity. Specifically, it finds 0.2% listener welfare increase (+0.3% from increased product variety, and -0.1% from decreased ad quantity) and 21% advertiser welfare decrease (-17% from changes in product variety, and -5% from decreased ad quantity).

Scope of Project

JEL Classification:
      G34 Mergers; Acquisitions; Restructuring; Voting; Proxy Contests; Corporate Governance
      L13 Oligopoly and Other Imperfect Markets
      L82 Entertainment; Media
      L88 Industry Studies: Services: Government Policy
      M37 Advertising

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Published Versions

V1 [2019-10-12]

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DDI 2.5

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