Replication data for: Do Expert Reviews Affect the Demand for Wine?
Principal Investigator(s): View help for Principal Investigator(s) Richard Friberg; Erik Grönqvist
Version: View help for Version V1
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LICENSE.txt | text/plain | 14.6 KB | 10/12/2019 11:53:AM |
Project Citation:
Friberg, Richard, and Grönqvist, Erik. Replication data for: Do Expert Reviews Affect the Demand for Wine? Nashville, TN: American Economic Association [publisher], 2012. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-12. https://doi.org/10.3886/E113808V1
Project Description
Summary:
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We examine the demand for wines in Sweden using five years of weekly data on sales, advertising, and expert reviews. The effect of a favorable review peaks in the week after publication with an increase in demand of 6 percent, and the effect remains significant for more than 20 weeks. We find small demand-enhancing effects of neutral reviews and no evidence of important negative effects from unfavorable reviews. Restrictions on the state-owned monopoly retailer and
the exogenous timing of a subset of the reviews support a causal interpretation of the effects of reviews on demand. (JEL D12, L66, L81, M31, M37)
Scope of Project
Subject Terms:
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Wine demand;
experience goods;
expert reviews
JEL Classification:
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D12 Consumer Economics: Empirical Analysis
L66 Food; Beverages; Cosmetics; Tobacco; Wine and Spirits
L81 Retail and Wholesale Trade; e-Commerce
M31 Marketing
M37 Advertising
D12 Consumer Economics: Empirical Analysis
L66 Food; Beverages; Cosmetics; Tobacco; Wine and Spirits
L81 Retail and Wholesale Trade; e-Commerce
M31 Marketing
M37 Advertising
Geographic Coverage:
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Sweden
Time Period(s):
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1/2002 – 1/2007
Universe:
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The data includes all sales of wine in Sweden through the national retail monopoly. Also includes the scores from the universe of wine reviews from six leading print media.
Data Type(s):
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administrative records data;
other:
Collection Notes:
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The sales volume is directly from the retailer. The wine reviews were hand collected by a research assistant.
Methodology
Data Source:
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Sweden's national retail monopoly, Systembolaget
Unit(s) of Observation:
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Weekly sales volume of wine at the product level, for instance Turning Leaf Zinfandel in a 750 ml bottle
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