Replication data for: Observational Learning: Evidence from a Randomized Natural Field Experiment
Principal Investigator(s): View help for Principal Investigator(s) Hongbin Cai; Yuyu Chen; Hanming Fang
Version: View help for Version V1
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| mainresults | 10/12/2019 09:36:AM | ||
| summarystats | 10/12/2019 09:36:AM | ||
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text/plain | 14.6 KB | 10/12/2019 05:36:AM |
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application/pdf | 11.7 KB | 10/12/2019 05:36:AM |
Project Citation:
Cai, Hongbin, Chen, Yuyu, and Fang, Hanming. Replication data for: Observational Learning: Evidence from a Randomized Natural Field Experiment. Nashville, TN: American Economic Association [publisher], 2009. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-12. https://doi.org/10.3886/E113308V1
Project Description
Summary:
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We report results from a randomized natural field experiment conducted in a
restaurant dining setting to distinguish the observational learning effect from
the saliency effect. We find that, when customers are given ranking information
of the five most popular dishes, the demand for those dishes increases by 13 to
20 percent. We do not find a significant saliency effect. We also find modest
evidence that the observational learning effects are stronger among infrequent
customers, and that dining satisfaction is increased when customers are presented
with the information of the top five dishes, but not when presented with
only names of some sample dishes. (JEL C93, D83)
Scope of Project
JEL Classification:
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C93 Field Experiments
D83 Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
C93 Field Experiments
D83 Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
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