Replication data for: Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study

Principal Investigator(s):  View help for Principal Investigator(s) Elena Reutskaja; Rosemarie Nagel; Colin F. Camerer; Antonio Rangel

Version:  View help for Version V1

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Project Citation: 

Reutskaja, Elena, Nagel, Rosemarie, Camerer, Colin F., and Rangel, Antonio. Replication data for: Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study. Nashville, TN: American Economic Association [publisher], 2011. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-11. https://doi.org/10.3886/E112415V1

Project Description

Summary:  View help for Summary We study decisions that involve choosing between different numbers of options under time pressure using eye-tracking to monitor the search process of the subjects. We find that subjects are quite adept at optimizing within the set of items that they see, that the initial search process is random in value, that subjects use a stopping rule to terminate the search process that combines features of optimal search and satisficing, and that subjects search more often in certain focal regions of the display, which leads to choice biases. (JEL C91, D12, M31)

Scope of Project

JEL Classification:  View help for JEL Classification
      C91 Design of Experiments: Laboratory, Individual
      D12 Consumer Economics: Empirical Analysis
      M31 Marketing


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V1 [2019-10-11]

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