Replication data for: Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia
Principal Investigator(s): View help for Principal Investigator(s) Nava Ashraf; James Berry; Jesse M. Shapiro
Version: View help for Version V1
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Project Citation:
Ashraf, Nava, Berry, James, and Shapiro, Jesse M. Replication data for: Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia. Nashville, TN: American Economic Association [publisher], 2010. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-11. https://doi.org/10.3886/E112389V1
Project Description
Summary:
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The controversy over how much to charge for health products in the developing
world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We develop a methodology for separating these two effects. We implement the methodology in a field experiment in Zambia using door-to-door marketing of a home water purification solution. We find evidence of economically important screening effects. By contrast, we find no consistent evidence of sunk-cost effects. (JEL C93, D12, I11, M31, O12)
Scope of Project
JEL Classification:
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C93 Field Experiments
D12 Consumer Economics: Empirical Analysis
I11 Analysis of Health Care Markets
M31 Marketing
O12 Microeconomic Analyses of Economic Development
C93 Field Experiments
D12 Consumer Economics: Empirical Analysis
I11 Analysis of Health Care Markets
M31 Marketing
O12 Microeconomic Analyses of Economic Development
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